If you're a UK florist weighing up your website options, chances are you've come across FloristPro. They've been in the game for over 12 years and power hundreds of florist websites across the country. But how do they stack up against a newer platform like BloomScribe? Here's an honest look at both.
What Does Each Platform Cost?
Pricing is often the first thing florists ask about, so let's lay it all out. FloristPro's prices are listed excluding VAT, so we've included the real cost below.
FloristPro - Year 1 Cost:
- Setup fee: £99.95
- Monthly subscription: £64.95 a month = £779.40
- SSL certificate: Included
- 1 x 10GB email mailbox: Included
- VAT at 20% on everything: £175.87
- Total first year: £1,055.22
BloomScribe - Year 1 Cost:
- Setup fee: £0
- First month: Free
- Monthly subscription: £29.99 a month = £329.89
- SSL certificate: Included
- Total first year: £329.89
That's a saving of £725 in year one. To put that in perspective, it's enough to cover a decent wholesaler order heading into Valentine's week.
From year two onwards, FloristPro costs £935.28/year including VAT. BloomScribe costs £359.88/year. The difference is £575 every year, year after year.
How Do the Features Compare?
Both platforms were designed with florists in mind, which puts them well ahead of generic builders like WordPress or Shopify that need bolt-on apps to handle floristry-specific needs.
Included with both platforms:
- Custom florist website design
- Product and category management
- Online ordering and secure payments
- Delivery zone and time slot management
- Website and domain hosting
- SSL security certificate
- Admin panel to manage your shop
What BloomScribe adds at no extra cost:
- Apple Pay and Google Pay at with an optimised checkout process
- Dedicated wedding and funeral enquiry pages
- SEO optimised websites
- Complete migration from your existing provider
- No setup fee and a free first month to try it
What FloristPro offers that BloomScribe doesn't:
- Phone support during business hours
- A business email mailbox included
- Relay catalogue updates via Direct2Florist integration
- Content and banner changes handled by their team
Design and Technology
FloristPro takes pride in building bespoke websites rather than using templates. Each site is designed individually, and their team of designers work with you to match your branding. That personal design process is one of the reasons they've built a loyal customer base over the years.
BloomScribe takes a different approach. Rather than bespoke design from scratch, we've built a modern platform where your branding - logo, colours, fonts, imagery - is woven into a design system that's been optimised for speed and mobile performance. The result is a site that feels uniquely yours but benefits from a framework that's been engineered to convert visitors into customers.
Where the technology gap shows most is on mobile. BloomScribe sites are built mobile-first and load in under 2 seconds. With over 60% of flower orders now placed on phones, that speed and mobile experience has a real impact on how many browsers become buyers.
Getting Started
FloristPro charges a one-off setup fee of £99.95 + VAT for the design and build of your website. This covers consultation, development, payment integration, and training. Their team handles the build for you.
BloomScribe charges nothing to get started. Your first month is free, and if you're moving from another platform, we migrate everything - products, images, categories, delivery zones. We set up redirects to protect the Google rankings you've already earned so you don't lose visibility during the switch.
Support and Service
This is where the two platforms take genuinely different approaches, and it's worth being honest about.
FloristPro offers phone and email support, and their team will handle things like seasonal banner changes and relay updates for you. For florists who want to pick up the phone and have someone else take care of website tasks, this is a real benefit.
BloomScribe offers email support on a super easy to use platform. Our co-founder spent 9 years working in floristry, so when you contact us, you're speaking to someone who understands your business - not just the technology.
Neither approach is better - they suit different types of florist.
Checkout and Payments
FloristPro connects you with payment providers and integrates standard card processing into your checkout.
BloomScribe runs on Stripe, giving your customers the option to pay with Apple Pay, Google Pay, or any major debit and credit card. The difference sounds small, but a customer who can tap their phone to pay is significantly more likely to complete an order than one asked to type out a 16-digit card number on a mobile screen.
Which Platform Suits You?
FloristPro is likely the better fit if:
- You value phone support and want someone a call away
- You'd rather have your provider handle content updates for you
- You rely on relay services through Direct2Florist
- You've been with them for years and your site works well for you
BloomScribe is likely the better fit if:
- You want a fast, modern website designed for mobile
- Saving £575+ a year matters to your business
- You want Apple Pay and Google Pay optimised process in your checkout
- You're happy managing your own site through a simple admin panel with support from us
- You want to try before you commit - no fee, no contract
Our Honest Take
FloristPro has earned its reputation. Twelve years in the industry, hundreds of florists on their books, and a team that knows the trade. If you want a hands-on, fully managed service and you're comfortable with the cost, they're a solid choice.
BloomScribe exists because we believe florists deserve the same quality of website at a fairer price. Modern technology means we can deliver a faster, mobile-optimised site with more payment options for less than a third of what established providers charge - without cutting corners.
Ultimately, the best platform is the one that fits how you run your shop. If you'd like to see what BloomScribe could look like for your business, just get in touch. No hard sell, just a conversation.