Thinking about switching your florist website, or choosing your first one? This is a straightforward comparison between BloomScribe and Florist Window - two UK platforms built for florists. No spin, just the facts.
The Price Difference
Let's start with what matters most to any small business. Here's what you actually pay in your first year:
Florist Window - Year 1 Cost:
- Setup fee: £99
- Monthly subscription: £79 a month = £948
- SSL security certificate: £99/year
- VAT at 20% on everything: £229
- 0% Commission on sales
- Total first year: £1,375
BloomScribe - Year 1 Cost:
- Setup fee: £0
- First month: Free
- Monthly subscription: £29.99 a month = £329.89
- SSL: Included
- 0% Commission on sales
- Total first year: £329.89
You save £1,045 in your first year alone. That's not a small difference - that's a month's rent for many florists, or a significant stock order from your wholesaler.
Year two onwards, the gap remains wide. Florist Window costs £1,276/year including VAT (the setup fee drops off but the SSL doesn't). BloomScribe costs £359.88/year. You save over £900 every single year.
What's Included
Both florist ecommerce website platforms are built specifically for florists, which means both include features that generic website builders like Shopify or WordPress don't offer out of the box.
Both platforms include:
- Florist-specific website design
- Product management
- Online ordering
- Delivery management
- Domain hosting
BloomScribe also includes at no extra cost:
- SSL certificate (Florist Window charges £99/year for this separately)
- Apple Pay and Google Pay via a streamlined checkout process
- Wedding and funeral enquiry pages
- SEO optimised websites
- Free migration from your current provider
The Technology
This is where the difference becomes visible to your customers.
Florist Window was founded in 2009 and built on ASP.NET - a Microsoft technology that was standard at the time. Their platform has been updated over the years, but the underlying technology is over 15 years old.
BloomScribe was launched in 2026 using modern web technology. Every site is designed mobile-first, meaning the phone experience isn't an adaptation of the desktop site - it's the primary design. Pages load in under 2 seconds.
This matters because over 60% of flower orders now come from mobile phones. A site that was designed for desktop computers and adapted for mobile will always feel like a compromise on a phone screen.
Setup and Migration
With Florist Window, setup involves a £99 fee and a process to get your site built and configured.
With BloomScribe, there's no setup fee. If you're switching from another provider, we handle the full migration - your products, images, categories, and delivery settings are transferred across. We also set up 301 redirects so your existing Google rankings transfer to your new site. You don't lose the search visibility you've built up over the years.
Contracts
Florist Window operates on a rolling contract basis.
BloomScribe has no contract at all. Pay monthly, cancel anytime. If you're not happy, you leave - we don't lock you in because we'd rather keep you by being good than by making it difficult to go.
SSL Security
This one is worth highlighting because it catches many florists off guard.
SSL (the padlock icon in your browser that shows a site is secure) is essential for any website that takes payments. Without it, browsers show a "Not Secure" warning that drives customers away.
Florist Window charges £99 per year for SSL as a separate add-on.
BloomScribe includes SSL on every site at no extra cost. It's not an optional extra - it's a basic security requirement and we think charging separately for it in 2026 is unreasonable.
Support
Florist Window offers phone and email support during business hours. If you prefer picking up the phone and speaking to someone, that's an advantage.
BloomScribe offers email support. Our co-founder spent 9 years working in floristry, so when you contact us, you're speaking to someone who understands your business - not just the technology.
Who Is Each Platform Best For?
Florist Window may suit you if:
- You've been with them for years and are happy with your current site
- You prefer phone support and value being able to call someone
- Budget isn't your primary concern
BloomScribe may suit you if:
- You want a modern, mobile-first website that loads fast
- You want to save over £900/year compared to Florist Window
- You want Apple Pay, Google Pay, and modern payment options
- You don't want to pay extra for SSL security
- You want a simple, no-contract arrangement
The Bottom Line
Both platforms serve UK florists. The difference is price and technology. BloomScribe costs less than a third of Florist Window's total price, includes everything as standard (no hidden extras like SSL fees), and is built on modern technology designed for how people actually browse and buy flowers today - on their phones.
If you're currently on Florist Window and curious about what your shop would look like on BloomScribe, get in touch. We'll show you - no commitment, no pressure.